Our Mission and Approach
"Our mission is to elevate the wellbeing of people and planet, helping you live sustainably and harness your own innate self-regenerative power. The result? You feel confident and look gorgeous"
For social and environmental impact
We believe today’s brands have a responsibility: to shape a better word for the planet and its people. This is the reason why SUS was born, to offer the choice of caring for your body, environment and broader ecosystem. Using upcycled, regerenative, natural, clean and quality ingredients with efficacy backed by scientific clinical trials, we strive to make an impact on your skin, planet and communities in need. Our packaging is chosen for circularity and natural degradation. We are working hard to replace all plastic features, even if minimal, with compostable alternatives.
Healthy planet, healthy ageing
We believe taking care of ourselves should not cost the health of our planet. The pollution and toxic waste we release in the environment come back to us affecting our health and ageing in the long term: we want to break this cycle. We are not anti-ageing, we are pro-ageing. We believe ageing is an honour. Our products are designed to support your skin needs to function optimally and reduce toxins in your life. Our approach to ageing is holistic, we believe it is an inside, topical and outside (as environment) job, and we address all these aspects.
Science is our framework
Through hypotheses, experiments and measurements, we follow the scientific method in everything we do. We are driven by measured results. Our ingredients must have a backup of clinical results that prove their efficacy. Science is the driver of innovation in both our products and packaging, and we believe that it is the future of sustainability and healthy ageing. When Science, passion and creativity come together, that’s where the magic happens.
Nature as Art
Nature is our heritage and source of inspiration. From the Mediterranean Sea to the Alps, natural patterns are repurposed in beautiful, unexpected ways. Nature deeply influences us in creating timeless, aspirational experiences, it fosters our creativity and pushes the boundaries of our imagination.